This is an imaginary business I created.  The logo for it is on the front page was designed in Adobe Illustrator.

Business Description of Audio Origin

Purpose and Mission

Audio Origin is an advertising company with the specific focus of creating high-quality, ear-catching radio commercials for small businesses. The mission at Audio Origin is to help small businesses develop their clientele, their reputation and most of all their integrity in a competitive market place through the medium of radio advertising.

Services

Audio Origin has a studio for recording commercials. We can provide professional voices for the commercial or entrepreneurs can record with their own voice for the more familiar touch.  Professional writers at Audio Origin work with business owners to perfectly capture the message they want to send to the public.  The friendly, approachable staff is committed to building long-term relationships with you, our clients, so that we grow and evolve alongside your blossoming business.  

GETTING TO KNOW AUDIO O.

Just like you, we are a small business, so don’t expect to only ever hear from our automated answering system, our voice mail or our secretary.  Do expect to build relationships with professionals you can trust.  Because of our experience in media and our interest in Vancouver culture we know what catches attention on the radio. We do not sacrifice cutting edge creativity just because we are small.  In fact, because being small and localised, we know the radio stations, the listeners, and most of all your business better than anyone, and that gives us an edge.

BRAND IDENTITY

BEING HEARD         

The most important thing that people want to know when they look for an advertising agency is whether or not their message will be delivered with clarity to the right people.  Therefore, the most vital part of our brand image and identity is that we are a company which is not only heard, but listened to as well.  The concentric circles that are central to the logo represent the sound spreading out from the business and into the wide world of potential customers.

BEING PURE

            The second part of Audio Origin’s identity is purity; being able to grasp the true essence of what a business person wants to say and then helping them to say it in the way that is honest and unencumbered by clichés, tired jingles and cheesy gimmicks.  The stereotypical used car salesmen type of advertising is not what Audio Origin is about.  We believe that each person who comes through our door has an important service to offer and we want to promote the best assets of that business with sincerity.  The word origin and the simplicity of the white background capture the feeling of being true and honest.  We want people to see Audio Origin as a place where nothing is added or taken away, but where originality is preserved.

BEING FRESH                                                                  

The third part of our identity is to be a fresh evolving company.  Our clients may be in the dog grooming business or they may be selling art supplies, but we do not look at any company and put them in a mould.  It is no secret that the world is an ever changing place and our goal is not only to be aware of the current trends, but to be on the forefront of change.  We also realise that change does not always happen at the same pace.  Just as a tree grows and changes rapidly at some times and more slowly at other times, our clients may go through huge transitions and then times of rest.  However, there are always signs of life and that’s why the colour green is central to the logo.  We are a company that is alive and growing along with our clients.

ADVERTISEMENT CAMPAIGN

            To promote Audio Origin I would set up booths at local trade fairs that small business owners attend.  By being where they are, it shows these owners that Audio Origin is designed for the small company, not the major corporation.  Since the service we provide is radio commercials, it would also be vital to have radio ads that are clear, crisp and effective because that is the main way our clients will judge us.  Because smaller businesses don’t have specific PR departments, it is important for the people at Audio Origin to show that they are willing to work with a help people who do not necessarily have a lot of experience in advertising.  This could be achieved by personally delivering flyers and pamphlets to the businesses and being willing to answer questions on the spot. (home)